Top Fragrance Trends in 2025

Gourmand Is Getting Grown-Up

In Paris, we are talking less candy aisles and more fancy bakeries. In 2025, sweet fragrances will become way more sophisticated. Think rich tonka bean, roasted hazelnut, espresso, salted caramel, and even brown sugar with a twist. They are cozy and comforting but far from basic. 

Fan favorites popping off right now: 

• Vanilla bourbon blends with a smoky edge; check out our collection of the best vanilla perfumes. 
• Coffee-based scents paired with creamy woods 
• Toasted almond meets sandalwood (yes, it is a thing—and it is addictive) 

These are not your little sister's cupcake perfumes. These are bold, confident, and totally grown. Gourmand girls and guys, this is your time. 

Unisex Is the New Sexy

Raise your hand if you have ever "borrowed" your partner's fragrance. Good news: now you do not have to sneak around. 2025 is all about fragrances that do not pick a side. These are not trying to be gender-neutral just for the label; they work for everyone. Picture this: earthy vetiver meets fresh grapefruit. Creamy musk hangs out with zingy ginger. There is a sense of balance in these blends—something grounding and refreshing at the same time. The best part? They smell a little different on everyone, making them feel personal, even if you share the bottle. 

Hot unisex ingredients this year: 

• Ambroxan 
• Iso E Super 
• Green tea 
• Sandalwood, we have created an extensive collection of the best perfumes with sandalwood notes. 
• Leather—but make it soft 

Florals, But Fresher Than Ever

We know what you are thinking: "Florals? Groundbreaking." But wait—this year's florals are doing their own thing. They are punchier, dewier, and way more fun than the prim petals of yesteryear. Jasmine is getting jazzed up with pineapple. Rose is teaming up with pink pepper and pear. And the lily of the valley? She is entering her primary character era with coconut milk and creamy vanilla on her arm. These are not your garden-variety florals. They are flirty, full of life, and wild—in the best way. 

You will love these if: 

• You want to smell like sunshine, confidence, and a tiny rebellion. 
• You like florals but hate feeling too "flowery." 
• You want a signature scent that turns heads without screaming.

Scents That Tell a Story

Perfume in 2025? It is personal. Like, deeply personal. Gone are the days of picking a bottle because it looked cute in your vanity. This year, people choose scents that say something—about who they are, how they feel, or the mood they want to carry into the day. Think of your fragrance as your daily plot twist, your inner monologue bottled and wearable. Whether you are channeling "main character energy" or aiming for "lowkey enchantress," there is a scent out there that speaks your language—and it is not afraid to shout it (or whisper it) from the rooftops. One collection that absolutely nails this vibe is Notez Library. This line is all about emotion-driven fragrance—scents that match your vibe, your mood, and your moment. Each bottle has a story to tell; honestly, they are like a mood ring but for your nose. Feeling bold and untouchable? There is a Gatsby for that. Want to smell like quiet confidence with a hint of flirtation? Yes, Sakura is your answer. It is like choosing a fragrance based on your daily playlist—each one is designed to hit differently depending on your energy. And the best part? You do not need to commit to just one. Build your scent soundtrack with a few from the collection and switch it up based on your feelings. Monday meetings. Friday night dates. Solo Sunday strolls. Whatever the mood, there is a Notez that gets it. So, in 2025, your perfume is not just a scent. It is a statement. And with collections like Notez, you write your story one spritzes at a time.

Scent Layering Is the New Self-Care

Move over skincare routines—layering your fragrances is where it is. This trend is giving people the freedom to create something totally their own. Mix a floral with a spicy base. Add a citrus spritz to your vanilla go-to. The possibilities are endless and super fun to experiment with. We offer a scent exploration pack to try or blend perfumes on your way. And if you are a DIY person, pair a warm musk with a zingy citrus splash. Or mix creamy sandalwood with anything fruity. You will be surprised at how good it smells when you freestyle. 

• Pro tip: Keep your base heavier and let your top notes sparkle. That way, it lasts longer and unfolds beautifully throughout the day. 

The Rise of Niche Powerhouses

Fragrance fans are going deep this year. Niche brands—those smaller, often artisanal perfume houses—are having a moment. People want unique, unexpected fragrances that do not smell like anything on a department store shelf. These brands are making every effort to impress: rare ingredients, quirky inspirations (like old books or thunderstorms), and ultra-complex compositions that evolve like your favorite song. You do not have to be a connoisseur to get into this—just someone who loves smelling different from everyone else in the room. 

Keep an eye out for: 

• Mi Vida offers a collection of wild concepts. 
• Limited batches and special releases. 
• Dylan Jeffries combines classic with sophistication with a modern twist. 

Citrus Gets Sophisticated

Citrus is no longer just a summer fling. In 2025, it has been upgraded to year-round luxury. Grapefruit, bergamot, and blood orange are getting paired with darker, more mysterious notes like amber, clove, and even tobacco. What you get is this zingy-meets-smoky combination that feels fresh and sultry. The perfect scent for someone who likes a little pep in their step—but still wants that "I got it together" energy. 

Perfect for: 

• Early morning pick-me-ups. 
• Crisp white shirts and bold red lips. 
• Literally, anyone who wants to feel energized and grounded simultaneously.